This is Raw

Made with
Director of Video
Brand Identity, Art Direction, Product & Packaging Design
Design & Art Direction
Love + Money ︎
Drew Coughlan, Sam Ziino
Yoav Lester  ︎

           This is Raw is an Australian skincare brand, launching with a range of no-fuss hair, face and body lotions made of all-natural, raw ingredients. The brief was to create a unisex brand and packaging design with broad appeal, while communicating their devotion to natural ingredients. The solution was image-led graphic language paired with a minimal approach to typography. We endeavoured to strip the brand bare of anything superfluous - like the product itself. The visuals blur the lines between the contours of the human body and the undulations of natural landscapes. This is raw, this is all beauty needs to be.