This is Raw










Field
Role
Made with
Team
Director of Video
Year
Brand Identity, Art Direction, Product & Packaging Design
Design & Art Direction
Love + Money ︎
Drew Coughlan, Sam Ziino
Yoav Lester  ︎
2016


           This is Raw is an Australian skincare brand, launching with a range of no-fuss hair, face and body lotions made of all-natural, raw ingredients. The brief was to create a brand and packaging design that would appeal to a broad audience, while communicating their devotion to natural ingredients. The solution was a series of images and videos of naked bodies, framed to create the illusion of shifting landscapes. The product design is pared back, communicating only the essential.






Mark