︎ Brand, UI design ︎ Design Direction ︎ XXIX︎ ︎ Jacob Heftmann (Creative Direction), Jake Hobart (Creative Direction), Maria Sieradzki (Design), Devon Merlette (Design & 3D) ︎ 2021
• Beads of optimization
Rootine is a cellular health company that uses biometric testing to optimize a nutritional supplement plan that is unique to you. Rootine approached XXIX to create a brand that reflected and celebrated their science-led approach to personal nutrition and helped establish them in a new market category: cellular nutrition. The visual language is inspired by • data, • cells and the • product itself.