Rootine











Category    
Role                
Made with         
Team    



Year        

︎  Brand, UI design
︎  Design Direction
︎  XXIX ︎
︎    Jacob Heftmann (Creative Direction), Jake Hobart (Creative Direction), Maria Sieradzki (Design), Devon Merlette (Design & 3D)
︎    2021


• Beads of optimization

Rootine is a cellular health company that uses biometric testing to optimize a nutritional supplement plan that is unique to you. Rootine approached XXIX to create a brand that reflected and celebrated their science-led approach to personal nutrition and helped establish them in a new market category: cellular nutrition. The visual language is inspired by • data, • cells and the • product itself.



Mark