Polaroid Originals









Field                    
Role                      
Made with         
Photography    
Year                                       
︎    UI, Digital, Brand Refresh
︎    Design & Art Direction
︎    Love + Money & Polaroid Originals Inhouse
︎    Catherine Losing
︎    2015





This project aimed to revamp Polaroid’s heritage identity, and propel it into the digital age for the iconic brand’s relaunch. Working out of Polaroid Original’s headquarters in Berlin, the project encompassed strategy, graphic system, art direction, an online magazine, and an award-winning Shopify store. Animations and digital interactions inspired by the mechanics of a Polaroid camera bring the brand to life on the website, while the photography and art direction celebrate the 70’s (as captured by Polaroid at the peak of its popularity) and reference the iconic rainbow logo.


























This project aimed to revamp Polaroid’s heritage identity, and propel it into the digital age for the iconic brand’s relaunch. Working out of Polaroid Original’s headquarters in Berlin, the project encompassed strategy, graphic system, art direction, an online magazine, and an award-winning Shopify store. Animations and digital interactions inspired by the mechanics of a Polaroid camera bring the brand to life on the website, while the photography and art direction celebrate the 70’s (as captured by Polaroid at the peak of its popularity) and reference the iconic rainbow logo.



Field           
Role    
Made with    
Photography  
Year    
︎UI, Digital, Brand Refresh    
︎Design & Art Direction    
︎Love + Money & Polaroid Originals Inhouse
︎Catherine Losing
︎2015   




Mark