Playbook
















































Field
Role
Made with
Year 


Brand Identity, Strategy and UI
Designer
Love + Money ︎
2015


           

        PlayBook is a community linking sports coaches with aspiring athletes across Australia, helping them reach new heights through one-on-one training and tutoring. The brief was to create a brand identity, and design the digital platform from the ground up. The concept of a playbook, a classic tool to communicate from coach to player, became a metaphor for the brand, while game-day tactics and the field of play inspired the graphic system.


























Mark