Playbook










































Field
Role
Made with

Year 


Brand Idendtity and Web Design
Designer
Jared McDowell, Drew Coughlan Love + Money ︎
2015
           

        PlayBook is a community of sports coaches and aspiring athletes across Australia. The brief was to create a brand and a web app to help them connect. The concept of a playbook, a classic tool to communicate from coach to player, became a metaphor for the brand. 


































Mark