OEG














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Field
Role
Made with
Year
 
Brand Identity
Lead Designer
Love + Money ︎
2015


        The Outdoor Education Group (OEG) is a non-for-profit organisation providing outdoor education for young people. The brief was to help this industry leader refresh their thirty-year-old brand identity, and better communicate the many benefits of outdoor education. The solution is a brand that celebrates the outdoors, using language borrowed from orienteering and cartography, and taking a ‘Shackleton-esque’ approach to copywriting. Vintage field guides and adventure movie posters informed the typography, while the palette is sourced from the Australian landscape.
























Mark