Curatif Cocktails





Field
Role
Made with
Photography
Year
Brand Identity and Packaging
Lead Designer
The Company You Keep
Daniel Herrmann-Zoll
2018

       

        Curatif produces a range of ready-to-drink, bartender-quality cocktails that celebrate the craft of mixology, providing world-class cocktails served from a can – anytime, anywhere.
        The brief was to design a brand that communicates quality and luxury, but also explains the product concept, can be extended across a suite of products and flavours, and incorporates the existing branding of spirit collaborators – all within the confines of the humble aluminium can. The graphic language focuses on the details unique to each cocktail – the crema on an espresso martini, or the orange wedge of a Negroni – and celebrates the whole cocktail experience, from glassware to garnish.








Mark