Alice Zaslavsky has made a career out of crafting connections through food, as teacher, writer, television host-producer and live presenter. Alice is on a mission to put food literacy back on the agenda in schools, and this branding project aims to capture Alice’s character, drawing on her playful energy and zest for life.
The use of her initials (A.Z.) as a brandmark draws back to Alice’s history as a teacher, while the colour palette references the vibrancy of some of Alice’s favourite fruits and vegetables. Alice’s animated avatar (with changing outfits reflecting her multiple roles) completes the brand persona.